Cleaning and brightening: add ¼ cup Ecover bleach with your detergent (use more for large or heavily soiled loads). Wash as usual. Stain removal: apply directly to stains. Rub in; wash promptly with Ecover Laundry Liquid or Powder as usual. Do not allow product to dry on fabric. Household use: add ½ cup to 1 gallon of water. Wash items with water and apply cleaning solution. Let stand 10 minutes and rinse. Do not use full strength. Ideal for kitchen (sink & tile) and bathroom (bathtub, toilet, porcelain, shower). Benefits:~ Cleans hygienically and enhances the washing power. ~ Keeps whites bright naturally. ~ Color safe. ~ Deodorizes and removes tough stains. ~ No chlorine and optical brighteners to leave a deposit on the skin. ~ No residues of unnecessary chemicals. GMO enzyme free. ~ Optimum level of biodegradability - far exceeds legal requirements.Minimum impact on aquatic life. ~ Against animal testing. ~ Also suitable for septic tanks.